DOUGLAS WILSON

entrepreneur, DOMAIN EXPERT AND FELLOW OF THE CHARTERED INSTITUTE OF MARKETING.

MA | FCIM | BAYC #7780

LET'S TALK

Stop

  • Treating domains as "IT line items": Stop delegating domain strategy to IT support. A domain is a frontline marketing asset and a core component of your brand’s intellectual property valuation.

  • Fragmenting your brand: Stop using confusing subdomains or "close-match" URLs for key campaigns. Inconsistencies cause your clients to lose trust and provide easy entry points for phishing and brand impersonation.

Start

  • Making proactive defensive registration: Strategic defensive acquisition ensures your brand remains the most authentic voice in your industry. The proliferation of LLMs like ChatGPT mean this has never been more important.

  • Claiming category-defining terms. Owning the definitive URL for your niche doesn’t just defend your space, it positions your brand as the undisputed authority and the default choice in the mind of the consumer.

Doug Wilson smiling and taking a selfie on a skyscraper with a New York City skyline in the background, including Central Park and tall buildings under a cloudy sky.

  • I am a married father of three living and working in Guernsey in the Channel Islands. I have sold well over a million products online.

  • CEO, Marketing Consultant, Domain Expert

    I have started or scaled multiple businesses, from e-commerce and content to cleaning. I am also a Fellow of the Chartered Institute of Marketing.

    • If you’re interested in domains or marketing…..

    Get in touch - I can help

  • For 17 years, I’ve been having daily conversations about:

    Marketing Strategy

    Brand Positioning

    Websites

    Online Advertising

    PPC, SEO & CRO

    Email Marketing

    Domains

  • I’m interested in all kinds of businesses from the local hardware shop (and what a shop it is!) to crypto and blockchain.

    • I’m a Liverpool fan

    • I’m an investor

    • I love the UAE

    • I’m learning French

    • I read a lot

let's talk