MY APPROACH TO MARKETING IS SIMPLE AND EFFECTIVE.

AND therefore RARE.

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MY APPROACH

  • Scrabble tiles arranged to spell 'CHOOSE' vertically and 'WORDS' horizontally, forming a cross on a white background.

    PLAIN ENGLISH

    I use plain English to write short sentences that anyone can understand. Most marketing agencies write until there’s nothing left to add. I delete until there’s nothing more to take away.

    examples
  • Empty textured cream-colored paper background.

    PLAIN PAPER

    You’ll get my thoughts on one sheet of A4. The examples in the link below are REAL local examples of low-hanging fruit offering instant, easy-to-achieve improvements.

    SOMETHING LIKE THIS
  • A wooden desk with a crumpled paper labeled 'Marketing Strategy', a potted plant, an iron, markers, a roll of tape, and marketing books.

    PLAIN SIMPLE

    Done right, marketing is hugely beneficial. When it’s done badly, it’s a meaningless and expensive word salad. I will create a simple plan based on the most important things, and you will have clarity.

    GET IN TOUCH

YOU WON’T GET THIS SORT OF THING —>

I don’t know how many marketing executives have ever ran their own business, but I bet it’s close to zero.

I have owned several businesses and I know how it feels to be presented with colourful, bewildering nonsense.

I couldn’t be less interested in it. It’s not important.

What is important is finding out

  • what makes your business work

  • what makes your business distinctive, and

  • coming up with a strategy that makes you more money

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